If you have visited the Amanda Moses Psychology website recently, you will have noticed that things look a little different around here. The website has had a complete rebuild, the resources have a fresh feel, and there are two new faces appearing throughout the platform. I wanted to take a moment to tell you why, because this project means a great deal to me and the people who supported it deserve to know the story behind it.
Why Amanda Moses Psychology needed a new home
When I first started Amanda Moses Psychology in 2022, I did not have a vision board or a business plan or a long-term goal mapped out. I was simply creating. I made the resources I wished I had been able to find as a clinician, and somewhere along the way the business grew at a pace I was not expecting and, honestly, was not set up for.
Last year I sat down and looked at how far things had come. What I felt was a mismatch between how things looked and the depth of what I had poured into those trainings and products. I wanted a website I could feel genuinely proud of. I wanted the platform itself, the quality of the experience, to match the depth of what goes into the products.
Visuals have never been my strong suit, the science has. For a long time I offered one without the other. This rebuild was my way of finally offering both.
A thank you to the people who got me here
There is another reason this matters to me, and it is the one closest to my heart.
For me, investing in a whole new platform was my way of giving back to the people who supported and invested in this business long before it became what it is now. You believed in the work when the packaging was far simpler, and I have not forgotten that.
So I have kept my prices exactly where they were. In some cases I have lowered them. I have doubled the content in several resources, and I have been sending those updated versions back to the customers who bought the earlier editions, at no extra cost. If you have purchased from me before, the work you invested in continues to grow with you.
This rebuild’s priority was always about giving the people who were already here a better experience. It was never only about attracting new customers.
Ten months in the making
This project took ten months and a remarkable number of moving parts. I worked with professional videographers, web developers, graphic designers, and UX experts, each of whom brought something I simply could not have produced alone.
The visuals and graphics for my branding were brought to life by Antony Makhlouf, an incredible designer, artist, and my lifelong best friend. Having someone I trust and have known my whole life shape the visual identity of my brand has made it feel incredibly meaningful. Throughout the process he would often ask me for my ideas, and I would say “I can’t visualise, just throw something together, you know me”. I am sure this was frustrating for him at times, even if he will not admit it.
But the designs grew out of something we already had: a mutual understanding and a trust that he could capture me, my brand, and my work intuitively. That is because my brand is me. I am not a corporation with a huge team behind me. My name is the brand, and I spill into everything I do. That is what made this work feel so personal in a way I did not anticipate.
Walking the talk: accessibility at Amanda Moses Psychology
The part I am proudest of is this. I now have an in-house accessibility expert who has reviewed every single resource and refined them so they are truly accessible for everyone (Shoutout to Kiara, and her niche masters degree).
Not accessible as a box to tick, but accessible in the way that genuinely matters when you sit down to learn from something. For a business built on neurodiversity-affirming practice, this felt extra special, and seeing it done properly has been one of the most satisfying parts of the whole process.
Meet Kate and Max
The other change you will spot is the arrival of two recurring characters who now appear throughout the resources. If you are new to the series, allow me to introduce them.
Kate is thoughtful, direct, and deeply curious about how people work. She values clarity, colour, and research, and she has a knack for explaining complex ideas in a way that actually makes sense. She notices the details others miss and prefers calm, predictable environments where thinking feels easier. She is warm and grounded, with a dry sense of humour and very little patience for small talk or fluff, the kind of person who says what she means and means what she says. She feels things deeply, even when it does not show on the surface, and when the world becomes loud or unclear she brings everything back to logic, structure, and what the evidence shows.
Max is her counterpart in almost every way. He is energetic, enthusiastic, and easily captivated by a new idea. He jumps in head first and asks the big questions the moment they arrive, often three at once. Sometimes he lands on something brilliant. Sometimes he forgets where he was going entirely. Max feels things fully and shows it, and while his attention can scatter, at heart he is encouraging and loyal, the one who brings energy and momentum when things start to stall.
Some of you will recognise a little of yourselves in Kate and Max, perhaps in more ways than one. That was the idea.
I will also let you in on something. Kate was not designed to look like me. And yet, somewhere between the first sketch and the final character, she quietly turned into me. The hair, the expressions, the headphones. I remember seeing her for the first time and laughing so hard I cried. It was so ridiculous and so perfect at the same time.
I promise it was not intentional. Antony swears it was not either. Antony sometimes lies. Make of that what you will.
Thank you
This new chapter exists because of the people who backed the work before it looked like this. I hope the new platform feels like the thank you it was meant to be, and I hope Kate and Max make the learning feel a little more human along the way.
Have a look around. I am so glad you are here.